Safe 'n Sound's mission is to raise awareness about party culture, safe sex and drugs without prohibition. I saw an opportunity to improve their branding so it was more appealing for the target audience.
For my last design assignment at Devine I had the opportunity to create a Passion Project revolving around a theme that interested me. So I rebranded Safe 'n Sound by creating a visual direction that included new brand assets, refreshed messaging, animations and photography.
I also redesigned their campaign, transforming the former 'Rave Save' into the Party Smarter campaign with five posters featuring 3D models and thought-provoking quotes.
Through this project, I aimed to make Safe 'n Sound visually appealing and relatable to their audience. The new visual identity and engaging campaign materials amplified their message and promoted responsible party culture.
